• What It Looks Like
  • Program Constructs / Focus Graphic
  • Program Description / Rationale
  • Unique Features
  • Program Prospectus
    (.pdf download)

• How It Works
  • Phases / Elements
  • Methodologies
    • Workshops Integration
    • Action Learning
      • Definition
      • Projects Design / Focus
  • Landscape Graphic

• Why Do It
  • Promo Briefs
    • Silo Thinking
    • The Training Reflex
    • A Quick Fix
    • Strategy Questions
  • Article Excerpts
  • Continuing Study Books

• What It Achieves
  • Participant Outcomes
  • Program Evaluation

• Who Delivers It
  • Instructor Credentials
  • Contact Us
  • Brown Bag Lunch

 
16 Essential Questions Addressed In Concept Workshops

From the Marketing Module:
1. How can we assure that customer needs are always in the forefront of marketing strategy formulation?
2. How can we continually devise useful segmentation schemes in a dynamically evolving marketplace, and develop effective responses to selected target markets?
3. How can we be sure that marketing intentions are fully represented at the sales interface with customers?
4. How can the support of marketing programs become central to the focus of all other functions of the business in their contribution to customer satisfaction goals?

From the Operations Module:
5. How can we get our operations strategy in sync with the organization's strategy?
6. How can we design products/services that our customers want and that our organization can effectively produce/deliver?
7. How can we build processes that consistently deliver the right product/service at the right cost?
8. How can we continually improve and upgrade processes to keep them at maximum performance?

From the Finance Module:
9. How do we know if we're making money?
10. How can we make and read useful operating budgets?
11. How can we equate time with money in capital expenditure decisions?
12. How do we know we are designing and choosing the most profitable products and processes?

From the Purpose/Culture Module:
13. How can we gain greater understanding of our business as a system that benefits from balanced attention to its economic, technological and social aspects?
14. How can we develop shared purpose, represented as a vision of the future, a mission to accomplish now, and values that guide our behavior?
15. How can we identify sometimes unexpressed or unrecognized beliefs and attitudes that are impeding our company's progress?
16. How can leadership be fostered and distributed throughout our organization, to initiate and support changes that may be imperative to our future survival and success?